- Comprehensive Content Overhaul
- Fixed Technical SEO
- Targeted Content Strategy
- Local SEO Optimization
- Modernized The Content
Amplifying AIE’s Online Impact Wit Key SEO Tactics
About
The Ali Institute of Education (AIE) was established in 1992 by a renowned family trust. AIE focuses on empowering teachers to revolutionize education in Pakistan by offering different programs, including pre-service and in-service training, AIE equips educators with the skills through HEC-recognized diplomas and workshops to impact classrooms and communities positively. The Ali Institute of Education is shaping the future of Pakistan’s schools by continuously supporting educational out
Problem & Challenges
AIE wants to create a strong digital presence due to the shift in technological advancements and student behavior toward online learning. Competing with other educational institutions and online learning platforms for top search engine positions has been a persistent challenge. AIE was having a hard time getting more visitors on their website. Being a regional institution, AIE did not have a prominent presence in local search queries.
Our Approach
We understand the issues faced by Ali Institute of Education (AIE) and tackled the limited online visibility by revamping their outdated content. We implemented a detailed SEO strategy that involved optimizing the site’s technical areas as well as on-page elements. Additionally, we developed a targeted content strategy that highlights AIE’s educational programs, research, and achievements. We also added consistent and accurate information across directories and local search results to improve local SEO. These focused efforts led to a dramatic increase in web traffic, with AIE’s visitor numbers soaring from just around 3000 to 13,000+ in just one year which is an impressive 328.529% increase!