The local menstrual health industry is dominated by established international brands. Competing against giants like Always or Kotex for search engine visibility was difficult, requiring a well-defined SEO strategy. As a recently launched brand, Embrace lacked the online authority that older brands have built over time through backlinks, brand mentions, and domain age. They also didn’t have a solid content marketing plan early on which made them lose out on organic traffic. Finally, Embraced failed in targeting the right regions and localizing its SEO strategy to cater to different audiences within the country.

Our digital marketing strategy played a big role in overcoming Embrace’s challenges in the saturated sanitary napkins market. We tackled the issue of market saturation head-on by focusing on niche keywords and optimizing content to rank higher in search results. We worked on building brand authority through securing valuable backlinks and leveraging influencer partnerships. Finally, a content strategy was customized for improving brand’s relevance and reach. As a result of these efforts, in just a year Embrace experienced a remarkable growth in website traffic from virtually zero to 20,043 visitors.