- User Centric Design
- Content Management
- Data Driven Insights
- Performance Monitoring
- Scalable Architecture
How Rover Island Found Success in the GCC Market
About
Rover Island is a Dubai based online store selling an extensive range of premium skincare, makeup and beauty products. Rover Island sources the finest products from renowned global brands giving customers access to both popular and niche items. The store prides itself on catering to diverse beauty needs with luxurious skincare serums to everyday makeup essentials. It is the go to destination for beauty enthusiasts seeking quality and convenience in the UAE.
Problem & Challenges
Rover Island entered the GCC market with high expectations but soon encountered challenges with their website. The primary issue was dissatisfaction with the design quality provided by previous vendors which failed to resonate with the region's diverse cultural aesthetics. Their website lacked intuition and had high bounce rates and poor conversion metrics. They also faced difficulties in localizing content which hampered their ability to connect with their target audience. So Rover Island needed a solution to establish a distinctive brand identity with a well functioning site.
Our Approach
To tackle the multifaceted challenges faced by Rover Island we initiated a comprehensive analysis of the GCC beauty market. We used both qualitative and quantitative research methodologies. We conducted user persona mapping and usability testing to identify pain points in their current website architecture. With the help of a content management system (CMS) using Node.js and React.js we integrated their backend database. Our iterative design process also included A/B testing.