Even though Rose Petal tissue paper is already a well-established and highly recognized brand in Pakistan, there are several reasons why they want to still prioritize working on their SEO strategy. Rose Petal faces several challenges like increasing competition from local and international brands. Moreover, emerging brands with aggressive digital marketing strategies were attracting the customers. Additionally, the shift in consumer behavior toward online shopping, accelerated by the pandemic means more buyers are researching and purchasing household products online. With a broken website and no effective SEO presence Rose Petal was at a risk of losing this growing digital audience.

Although Rose Petal is a pioneer in the tissue paper industry, both in B2B and B2C segments, their digital footprint lacked the visibility necessary to compete with emerging brands. We helped Rose Petal mitigate their digital challenges by drafting a tailored SEO strategy that capitalized on their strong market position. Our first step was to identify areas where their competitors were thriving online but where Rose Petal had little or no presence. This included optimizing for high-traffic keywords related to tissue paper, hygiene and household products. We also focused on building their brand authority through content marketing, such as blog posts, hygiene tips and product guides. Additionally, we implemented local SEO to ensure Rose Petal ranked highly in local searches and optimized their site for mobile which improved accessibility for on-the-go shoppers.