Like many traditional businesses IGI Insurance had challenges in adapting to digital growth and SEO practices. The primary hurdle was transitioning from conventional marketing methods to a digital-first approach. Insurance companies, especially those with a longstanding legacy like IGI often rely heavily on offline channels such as agents and direct relationships with clients. Shifting focus to a digital landscape required them to completely restructure marketing strategies. Plus, the high competition for keywords related to the insurance sector made it difficult for IGI to rank for keywords like “life insurance,” “health insurance,” and “general insurance.” 

We performed an SEO audit to assess technical issues, content quality and backlink profiles to develop a targeted strategy. We then modernized their online presence and carried in-depth research for long-tail keywords. Additionally, we helped IGI create informative content that would be engaging with both their existing and potential clients. To address their digital marketing gaps, we also guided IGI in developing a robust social media presence. Through strategic campaigns and engaging content, we positioned the company as approachable, trustworthy and responsive.