- Responsive Design
- SEO Optimization
- Custom Theme Development
- Caching Solutions
- Performance Monitoring
Zoom Petroleum’s Digital Growth with a New Website
About
ZOOM Marketing Oils is an energy company rapidly expanding its footprint in Pakistan’s oil industry. They have the third largest storage capacity at strategically located facility in Machikey, Sheikhupura. Plus ZOOM has a growing network of service stations nationwide. They have a wide range of products including petroleum, diesel, kerosene and advanced lubricants in collaboration with LOTOS Group of Poland. Zoom realizes that every drop counts in fueling the nation’s growth.
Problem & Challenges
Zoom Petroleum wanted to establish an impactful online presence. They did not have a proper website which limited digital exposure, user engagement and conversion rates. With no site and search engine optimization (SEO) practices in place they struggled to rank for industry relevant keywords. So they had no visibility in search engine results pages (SERPs). These compounded issues not only diminished their online credibility but also stifled growth.
Our Approach
We carried out an audit of ZOOM’s existing digital infrastructure and user experience. This analysis revealed critical areas for improvement including site development. We produced a responsive web design framework for optimal functionality across various devices. Our development team built the Zoom Petroleum website using WordPress for its robust CMS capabilities. We structured content using custom post types and ACF (Advanced Custom Fields). We also implemented REST API to connect external data sources and optimized database queries to improve load speed.