Picture this: your business starts pulling in oodles of customers and big profits like never before. Isn’t this one of your biggest dreams?
But, the problem is how would you effectively promote your services and catch your audience’s attention?
Don’t worry, we’ve got your back!
This blog highlights 7 low-budget and even free-ways for marketing your business. So, whether you’re running a reseller web hosting business or any other small venture, don’t stop reading because this blog is going to be super-handy for you!
Here’s How to Promote Your Business in 2022!
The good news is that you don’t need high-level marketing skills, neither would you have to spend a fortune on traditional advertisements like the business owners did in previous years. You just have to be creative, and harness the power of digital marketing.
Here’re 7 proven ways for marketing your business:
- Build Customer Referral Programs
- Stay Active On Form Posting Sites
- Build a Business Website
- SEO Optimize Your Website
- Create Google My Business Account
- Offer Discounts or Free Products
- Go For Influencer Marketing
1. Build Customer Referral Programs
If you’ve already got a handful of clients, then why don’t you use them to promote your services?
Whenever a new buyer decides to buy something, he usually heads towards his friends or family members for recommendations. Why? Because he trusts them and knows that they would suggest him the best.
Keeping this in mind, launch an effective referral program and offer rewards for motivating your existing customers to refer your services. For instance, a web hosting company in Pakistan can give free server space to those clients whose referrals have persuaded their peers to make a purchase.
To make sure everything runs smoothly, it is highly recommended to use online referral software, i.e., AFFISE, Everflow, etc. With these tools, you could save a lot of your time and develop your referral programs with no sweat.
2. Stay Active On Form Posting Sites
On websites like Quora, Stack Overflow, etc., people communicate with each other to solve different queries. If you take it as a golden opportunity and interact with your targeted audience, you can easily build your brand awareness and promote your services.
But, don’t write general answers just like every individual does on forum posting sites.
Work like a smart-pro! gather some keywords relevant to the post you’re going to answer and use them intelligently in your comments. Apart from this, add some links to your sites but don’t overdo it.
Further, provide some new information that would be beneficial for the readers and avoid the sale-on technique.
3. Build a Business Website
What’s the first thing that comes to your mind when you think of buying a product? Probably Google it! The same is the case with your audience.
Studies show that 62% of buyers would disregard a brand if they fail to find it online. And, there’re chances your potential customers would also do the same! Now, think yourself, can a business owner risk losing this amount of clients?
Of course not! So, build an attractive business website to prove your credibility and showcase your services in the best possible manner.
Now, let’s discuss some important things you need to consider while getting website development services.
First of all, make sure, you hire the best web development company in Pakistan if that’s where you’re located. However, if you’re using CMS, i.e., WordPress, and want to build your website yourself, then make sure you choose the right template that suits your business.
Furthermore, don’t forget to add moving graphics, insert eye-catching CTAs and divide your services into different pages.
4. SEO Optimize Your Website
Once you’re done with the website development and domain registration, and have found web hosting for your site to go live, it’s time to focus on Search Engine Optimization. Basically, it’s a process that helps the websites rank higher on search results.
Remember, ranking on top of the SERPs is the key to attracting more customers and generating leads.
Don’t believe us? Have a look at the stats below:
You see? People usually click on the top-ranking pages and most of them don’t even move to the second page! This means, your site would be left unnoticed lagging behind the others if it’s not ranking on top.
Hence, focus on optimizing all of your pages for SEO. It is highly recommended to post heavy-hitting blog posts enriched with relevant keywords. Here’re some more tips you need to use while working on SEO:
- Conduct competitors’ analysis
- Don’t leave the meta description blank
- Try to insert keywords in the meta description
- Learn top SEO trends of 2021
- Use SEO tools to find relevant keywords
- Write informative posts and avoid plagiarism
- Stay away from fatal SEO mistakes
- Don’t stuff keywords in your blogs
5. Create Google My Business Account
If you’re running a local business and don’t want to miss any client of your area, then creating Google My Business (GMB) account should be on top of your priority list.
It is one of the most effective ways to list your business location on SERPs and Google maps. With this, you can display your organization’s important information, such as your company’s name, location, opening/closing timings, your website’s link, contact details, etc.
This offers a plethora of benefits to local organizations, such as:
- People searching for your niche’s services would easily find you
- It’s super-good for search engines and costs nothing
- GMB account provides you an opportunity to rank in 3-packs
6. Offer Discounts or Free Products
Believe it or not, but offering discounts or free gifts can really help you stand out and grab instant attention of your potential customers.
That’s because it’s human nature that we’re more attracted to the things that offer benefits. So, if you reward gifts or discounts, clients would surely take notice of your services, even if you haven’t yet established a strong reputation in your niche!
Here’re some tips on using discounts and gift strategies without hurting your sales:
- Offer e-mail subscription rewards
- Give discount offers/gifts with new products
- Increase sales on special days, i.e., Black Friday
7. Go For Influencer Marketing
Can you imagine how many potential customers could you attract with the help of social media superstars?
The famous influencers have got millions of worldwide followers. The best part is that people really trust their ideals and try new products just because their influencers have recommended them once.
So, pen down your goals and find out the social media sensations of your niche. Make sure you don’t spend all of your profits to hire the popular one. If you’ve got a tight budget, then start with local influencers and gradually move on to the world-famous personalities. However, keep these factors in front of your mind when finding one:
Ensure the selection of an appropriate social media platform where your target audience engages regularly. Opt for a platform frequented by your audience to avoid potential pitfalls, as a misstep could result in a fruitless outcome!
When there exist digital marketing techniques and awesome advertisement strategies, spending a huge amount of money on traditional promotions sounds like an absurd idea! Hence, use the above free/low-budget tactics to market your services with no trouble.
In the end, we’d like to recommend you hire the best companies for your business. Whether, you’re looking forward to signing a contract with SEO experts in Pakistan, or web hosting providers, partner up with the experienced ones only. Because if you get scammed, your business would suffer miserably!
