If you happen to own a business in Pakistan and are only providing services within the country, you might have already considered buying a .pk domain name.
Finding, choosing, and registering a domain name is often the first thought that pops up in the mind of someone who’s creating a website for the very first time.
In case you’re a beginner too, the whole process of finding a domain provider, conducting a domain availability check, and choosing a domain name and extension that would be favorable for your business may get confusing.
Need some guidance?
You’ve come to the right place!
How to Choose the Perfect Domain Name?
Before we move on to domain extensions, let us guide you on how to pick the right domain name for your site.
A domain registrar is someone you should look for even before you find a web development agency or a hosting services provider.
But do you know how to choose a domain name?
Here are some expert tips:
- Pick a domain name that’s short so it can be easily understood and remembered by your web visitors.
- Go for something unique, catchy, and interesting.
- Your domain name should hit towards the kind of services you provide. It must resonate with your business goals and brand image. Choosing your brand name as your domain name (if it’s not already taken) is also a great option.
- Add in a keyword or two in your domain name to make it easier for your prospective customers to find you on web, as well as for improved rankings on search engines.
- If you’re thinking of going online and are ready to create your own business website, do not delay the process of domain registration because the best domain name might get claimed by someone else.
- Choose a suitable domain TLD.
Which Domain TLD Would Be Right for You?
After you’ve successfully picked a domain name and are ready to get it registered, you’d need to cap it off with a domain extension or TLD. This is the part of a web address that comes after the dot, such as .com, .edu, .gov, .org, .pk, .uk, etc.
Now, this part can get confusing if you don’t know much about TLDs and how choosing the right one can help bring the right audience to your site.
Initially, domain extensions were created to divide websites into different categories. Such as, sites that are owned by educational organizations often have a .edu domain. Similarly, .gov TLD is restricted to be used only by government entities.
Some other functions of Top-Level Domains include:
- Indicate that a business operates in a certain country or region, such as .com.pk domain is for the use of businesses providing services within Pakistan. Websites of businesses operating in United Arab Emirates often have an .ae extension, whereas .uk is commonly used for United Kingdom.
- Provide an insight into the kind of content that a website would have on it, such as .blog is commonly used by bloggers. Likewise, educational institutes situated in Pakistan would most likely go for a .edu.pk domain registration.
- Help build a brand perception in the minds of audience, such as .realtor.
- Restrict the usage of certain TLDs only to specific organizations and groups. For example, if you’re not a government organization, you cannot register a .gov domain.
So, when it comes picking a domain extension, go for a TLD that is descriptive of your brand and would help you attract the right type of audience.
If you’re a local business owner, a ccTLD, such as pk domain, can be the perfect choice. More on this below!
The Benefits of Picking a Country Code TLD
TLDs such as .uk, .ae, .us, .pk domain, etc. are referred to as ccTLDs or country code TLDs.
These signify that the website is owned by a business operating within a certain country.
How would registering a ccTLD be beneficial for your business?
Here are some major advantages you should know of:
1. Can Help Boost Your Rankings in Local SEO
Yes, your chosen domain name does have a direct impact on the kind of web traffic you receive, as well as you search engine rankings.
For instance, if you’ve inserted a keyword in your domain name, your site would rank higher in searches for that specific keyword.
Similarly, having a country code TLD, such as pk domain, can help bring more targeted traffic to your site because Google would be displaying your site to searchers located within the country.
Now, that’s a great step towards optimizing your site for SEO from the very beginning – choosing an SEO-friendly domain name.
So, if you own a business in Pakistan and want to target customers located within the country, any expert would recommend you to buy a pk domain.
2. Aids in Building Customer Trust
Did you know trust is a huge factor in consumers’ purchasing decision?
Which means, building trust can help build revenue, and you can do this simply by choosing a ccTLD.
Country Code TLDs such as pk domain can play a role in making your brand appear more credible and trustworthy.
The simple indication that a business is located within a certain country can make local customers more inclined towards buying from that specific brand.
Since the website appears to be local, customers feel it’s easier to make an online purchase without the fear of getting scammed.
Additionally, if they can see a recognizable address rather than a foreign location, they’d be more comfortable in completing the transaction without much doubts in terms of the service or product quality.
Apart from this, here are the trust ratings of some popular TLDs:
3. Using a ccTLD Would Create More Space for Your Business on Web
Let’s face it, the catchiest and easiest .com domain names have already been registered. Hence, choosing a ccTLD can be the smartest way of going online.
For instance, if the domain name you wanted is already claimed by someone else with a .com domain, you can get the same name registered with pk domain and put yourself on the internet. Alternatives such as .com.pk are also popular.
How to Buy a pk Domain for Your Website?
Ready to get your own pk domain name registered?
If yes, then you’d first need to conduct a pk domain availability check.
For this, visit an online domain checker and enter the domain name you want in the search bar.
If the domain hasn’t been claimed by someone else already, simply go ahead and buy it for yourself!
On the other hand, if your ideal domain name is already taken, you can go for different TLD alternatives such as .com.pk.
Lastly, when choosing a domain extension, don’t forget that certain TLDs may be restricted to be used only by specific groups and you’d need to meet a certain criterion in order to be able to register a restricted TLD.
