Anyone with an online business in Pakistan would want to get the magic wand to boost their sales and generate as much revenue as possible.
But how do you do it? Starting from the web hosting services from top web hosting companies in Pakistan to writing high-quality content; where does the secret lie?
Read on to know the top 11 tips that will help you scale your online sales as quickly as in a month!
Tip #1: Provide Best User Experience
Every customer is particular about the search results and especially shopping products. If they do not find your website reliable and easy to navigate, chances are high that they will move to a different store that provides them with quality service.
The best way you can make sure your site ranks higher in the organic search results list is by providing an excellent user experience through faster page loading time.
According to the latest insights, every $1 invested for UX promises $100 in return!
Here, you should keep in mind that no one likes their purchase to be delayed! So if you want more people coming to your store, increase its speed at least x3 times.
Your website loading speed affects your sales because if it takes too long for your site to open or pages fail to load then most of your visitors are likely to leave the page making you lose potential customers.
Even Google has stated that faster sites usually rank higher than slow ones so always focus on improving web page loading speed.
How would you do it? Simple! Just hire a web hosting company in Pakistan that provides you with the facilities for the best web hosting.
Be it shared web hosting, VPS hosting, or dedicated server according to your requirements.
Moving ahead, you should also ensure that the images are compressed to make them lighter and load faster.
Other than that, you should eliminate all unwanted or low-quality content from your site because it only affects the overall user experience.
Tip #2: Content Marketing
By investing time in creating high-quality content for your blog, not only will it increase traffic but also improve social shares leading to more exposure of products or services. Given below are some facts about great content creation:
- Great content has high brand awareness and the potential to garner backlinks.
- Great content boosts lead generation.
- Great content can increase sales by 2x times!
How do you create great content? Keep reading!
You need to create consistent, high-quality content that matches user expectations.
This means you should avoid publishing content that is not really useful for users like overusing keywords, grammar mistakes, or misspelling errors.
For instance, if your audience is small businesses who need affordable web hosting, you can create an informative article discussing what hosting plan would be ideal for them or how to improve their website's speed by investing in a great hosting service.
You can then publish it on popular sites or create a blog that offers quality articles.
Tip #3: Treat Content as the King and Marketing as its Servant
This is something every business in Pakistan fails to understand and for that reason, loses customers in a lot of numbers.
The focus should be on creating better quality services or products than just trying to promote them through various means such as social media marketing or Google Adwords since not everyone trusts paid ads these days!
Even if someone does trust them, they won't choose your product when they can get a similar thing at a lower cost with better customer support!
So, to capture a potential customer, you should focus on content marketing and make sure your website is optimized for search engines.
By doing so, you will not only increase the number of organic searches but also improve brand awareness.
In addition, you can even optimize your site through social media marketing where you share links from your social media accounts such as Facebook or Twitter. If someone finds it interesting, they surely won't mind clicking over there and checking out whether their need is fulfilled or not!
Tip #4: Utilize the Best Copywriting Strategies
Sometimes, businesses fail to resonate with the audience though they have a very potential product or service.
Every business needs persuasive and target-oriented copy for its website. Apart from that, they need to write quality copy to capture user's attention and persuade them into making an ideal purchase decision.
What you can do is to understand the pain points of your customers, study their hopes, dreams, social attitudes, and when you have a clear understanding create the content that converts automatically.
This strategy will also increase brand awareness among customers which means more organic sales!
Tip #5: Use Pop-up Offers to Increase Sales
Your customers visit your site and what they see is a persuasive offer that comes with a pop-up notification. It can happen any time before they make a purchase.
Pop-up offers can give your customers an upper hand as it increases brand awareness and improves the overall shopping experience. Many eCommerce sites around the world use Pop-up Offers to increase their sales figures in a month!
Here are some tips that you should use when creating persuasive Pop-up offers:
• Show a list of deals that expire in the next few days
• Highlight the benefits of using this offer along with a countdown timer
• Let people know about the quantity available and the number of items they can add to their cart.
If you follow all these tips, there is no doubt your business will see a positive change right after one month!
In addition, when creating Pop-up Offers on your site, make sure you include the following points:
1) Make it as persuasive as possible which means it has to benefit a customer somehow. For instance, you can highlight features/benefits of the product or write a copy in such a way that it persuades readers into making an ideal purchase decision.
Also, include a countdown timer and tell them how many items they can add to their cart.
2) Tell people the quantity that is available and how many items they can add to their cart. Many people don't like to arrive late when a deal or offer expires; hence they end up not making an ideal purchase. Pop-up offers can help in this regard.
Tip #6: Add Testimonials on Your Site
Adding testimonials on your site is a good idea as it tells customers about what other people have to say about a product or service.
Testimonials not only increase brand awareness but also persuade potential customers into making an ideal purchase decision. When they see that other people are happy with their purchase, it encourages them to take action.
To include testimonials on your website, ask your potential customers to share their feedback or experiences after making a purchase.
This way, testimonials will serve as one of the ideal persuasive marketing tools for your business, and overall, it will help in boosting your sales figures in one month!
Tip #7 Create a Sense of Urgency
Customers will not feel a compelling need to take any action unless they have a sense of urgency. Even if you have created Pop-up Offers or testimonials, these things won't work until and unless you create a sense of urgency on your eCommerce store.
Including copy such as "Offer expires tomorrow" FOMO (Fear of Missing Out) strategies can help convince potential customers to take an action immediately without delaying it for a single minute.
Tip #8: Use Listing Tool
The listing tool is an essential feature that every eCommerce site should include because it serves as a personal shopping assistant for visitors/customers who like to buy a particular product.
It not only allows users to mark what they like and share it with their friends on social media but also shows other products that can be purchased along with the highlighted product.
Include Listing tool on your site because it helps in increasing traffic through social media as well as improves conversion rates by 50%!
You can also use it as a persuasive marketing tool that shows products to customers and convinces them into making an ideal purchase decision.
Tip #9: Keep Products Updated on Your Site
Keeping products up-to-date not only attracts a larger number of people to your store but also persuades them into making an ideal purchase decision based on recent trends and buyer's preferences.
Also, keep shipping information updated so that customers don't have any doubts about the delivery period.
Knowing about your audience is very important so keep product descriptions up-to-date with buyer's preferences, brands they are interested in, and what features/benefits they are looking for.
This way you can create a sense of identity on your site which leads to increasing sales figures!
Tip #11: Add Social Media Buttons
Adding social media buttons on your website will provide visitors with an option to share products that might be interesting for their friends or followers on social media sites like Facebook, Twitter, etc.
Also, include the Facebook comments plugin on your site as it allows visitors to share their thoughts about a product/service along with the page URL without having to leave the page itself.
This way you can build an eCommerce community on your site which is a great marketing strategy to improve sales within one month!
You can also add an email subscription option to your website so that customers can subscribe for updates about new products, discounts, etc.
You can also let subscribers share their thoughts or feedback with you by sending them newsletters. This way you are nurturing the customer relationship with your store and when he/she needs something, they will automatically think of buying it from you because of the trust they have developed over time.
Improvement in sales depends on so many factors and these tips will help you to boost your monthly sales.
But most importantly, it begins with website loading speed. So, you need services from a top web hosting company in Pakistan that will provide you the ideal web hosting with 99.99% uptime, unlimited bandwidth, and proactive support.
