We are so deeply into social media that it just seems impossible to spend a day scrolling. Isn’t it?
Facebook, Twitter, YouTube, and Instagram are the main social media platforms that make a connection between people and the trending world. They do this with a technique named, social media marketing.
So, what is social media marketing? It is a way of promoting brands and business online. Doesn’t matter if you are a small business owner or own a well-known company, social media marketing will always help grow your business.
We are going to learn this term in detail, we will also see the difference between social media marketing and digital marketing. So, keep reading and unfold the list of benefits that social media marketing can give you!
What is the 80/20 Rule in Social Media Marketing?
The 80/20 rule of social media marketing is an easy way to improve your content and make your profile more interesting. This means that only twenty percent of posts you make should be directly about your business or services while eighty percent should be posts that your audience will find useful, funny, informative, interesting, etc.
For instance, you can give out tips, fun facts and exciting anecdotes that would benefit the remaining 80% while keeping the matters relating to products and services. It also assists you to relate with your audience without coming across as forceful in terms of sales promotions.
At Websouls, a well-established social media advertising company provider, we can help you to publish the most engaging and credible proportion of content.
What is the Main Objective of Social Media Marketing?
Another definition of social media marketing is that it is directed at the creation of close relationships with the targeted groups and using them to make the clients. Therefore, it’s not just about a sale; it is just about having an online identity, having something to tell your consumers and keep communicating with them.
Social media marketing helps you:
- Reach your target audience.
- Increase brand awareness.
- Bring people to your website.
- Increase your sales
However, in our capacity as a social media advertising agency, we ensure that business people get what they want by designing the right campaigns.
What is the Difference Between Digital Marketing and Social Media Marketing?
The use of several words in promoting a product makes marketing in today’s world seem so complicated. Let us start with two terms that barely can be distinguished: digital marketing and social media marketing agency services.
On face value, they may sound similar but they are quite distinct in terms of operation and practices. Let us simplify them for you guys.
1. What is Digital Marketing?
Digital marketing is a broad term that can be defined as all marketing communication that occurs through digital channels. Additionally, it covers any plan or approach employed in advertising of goods or services over the internet or other digital means.
Examples of digital marketing methods include:
- Website Optimization (WO)
- Email Marketing
- Content Marketing
- Affiliate Marketing
- Some of the most popular internet advertising techniques include; Pay per click or Pay-Per-Click Advertising (PPCA).
2. What is Social Media Marketing?
On the other side, social media marketing is specific to social media platforms such as facebook, Instagram, Linked In, and Twitter. Its goal is to create a group of people who follow you; establish your brand; and communicate with them.
Key activities in social media marketing include:
- Creating posts (pictures, films, and anecdotes).
- Advertisement in social media.
- Interacting with them through comments, messages and polls.
- Working with influencers.
3. Key Differences Between Digital Marketing and Social Media Marketing
Here’s how the two differ:
| Aspect | Digital Marketing | Social Media Marketing |
|---|---|---|
| Scope | Covers all online marketing efforts. | Focuses only on social media platforms. |
| Platforms | Websites, search engines, email, apps. | Facebook, Instagram, YouTube, etc. |
| Purpose | Drives traffic and boosts overall sales. | Builds engagement and brand presence. |
| Tools Used | SEO, PPC, email, content marketing. | Posts, ads, and direct interactions. |
What is the Overall Goal of Social Media Marketing for Companies?
However, when it comes to using social media marketing, it helps companies to set up and grow their business. Plus, social media platforms help companies to meet their objectives and get more customers.
Now, it is high time to understand what the major objectives of SMM for companies are.
1. Increase Brand Awareness
Social media marketing is one of the most effective ways of marketing that is essential in making your brand popular. Through making good posts and placing ads, a company is able to find new people and make their brand recognizable to more people. In addition to this, other platforms such as Instagram, Linked In, and Facebook are very effective in creating awareness of your business.
2. Developing Relationships with Consumers
It helps that through the social media platforms companies can freely communicate with their audience. Therefore comments, questions, and answers or even polls are some of the best ways to engage the audience and gain their trust. In the long run, those connections convert followers into customers.
3. Drive Traffic to Your Website
Social media marketing is also the act of leading people to your website. If you look at blog posts, promotions, or even an update on a product it is likely that someone will click the link to your website. It can then convert into leads or sales.
4. Create Traffic and Sell More
Whatever the company’s goals may be, all of them inevitably involve the desire to increase its revenues, and one of the primary methods that make this possible is social media marketing. Moreover, with the help of the run advertisement campaigns and the delivery of individual offers, organizations can promote themselves and their potential buyers to make a purchase.
Hence, being one of the top social media advertising company, Websouls is an effective guide for businesses to launch strong campaigns that work.
Conclusion
Social media marketing is one of the best methods that can help any company to reach out to their target clients, improve brand awareness and increase sales. It means that Facebook, Instagram, and LinkedIn, can be valuable tools for making your business objectives come through.
Feeling up for the challenge to advance your social media profile? Why not allow us to get you the social media marketing that you deserve? Let’s talk about your needs at Websouls. Get in touch with us today, and build the online visibility of your brand or business as never before.
