If you’re reading this blog, then probably you would want to start an online business or invest in the best web development service in Pakistan to update your existing site.
Whatever the case is, believing in certain misconceptions can make things harder, and even leave you broke!
To help you out, we’ve listed down 5 common web development myths along with the reasons why believing in them can stop you from growing!
So, without further ado, let’s get into this…
5 Myths About Web Development You Should Never Fall for!
Owning a certain set of ideas that have nothing to do with reality makes it difficult to reach success! This is why it is crucial for every business owner to start his journey with thorough research. Just to get the right concept of web development!
For this purpose, you’ve got to stop believing these myths:
- Once the Site is Up and Running, It’s done!
- Mobile Optimization Isn’t Necessary
- Offering More Features Would Do the Trick
- Just Having a Business Website is Enough!
- The Sub-Pages Don’t Receive Users’ Attention
1. Once the Site is Up and Running, It’s Done!
By we all know this:
Having a website is crucial for every business, no matter which industry or niche it belongs to.
Now imagine you buy a storefront, top-class products, and beautiful interiors. But, instead of arranging all the things in the right place you simply leave a mess and expect the consumers to make a purchase from such an unattractive store.
Well, this would never happen!
Similarly, buying a website and just leaving it out there won’t help you at all! Remember, getting web development isn’t a one-time thing. It requires consistent updates, regular adjustments to the designs, certain content alterations, and so on.
Most business owners don’t even check how their website is working and simply leave it after buying. Such situations where sites are not being monitored, turn out to be golden opportunities for the hackers.
So, never leave your webpages alone!
Always stay there and keep on updating new antiviruses/firewalls to make sure your data remains protected from the bad guys.
Don’t forget, website is one of the most important assets of your business that has the power to attract customers from Pakistan and all over the world. So, make sure you get the best out of it by taking care of your pages even after its launch!
2. Mobile Optimization Isn’t Necessary
Do you really think that your site can win customers if it isn’t mobile-friendly? Well, we’d recommend you to better think again!
In this era, where nearly everyone is holding smartphones, having a site that can load on mobile devices is not just important but necessary!
You really don’t afford to believe this myth, because around 97% of the consumers browse services online. Surprised?
This means, you can easily target tons of customers through a mobile-friendly website, and missing this opportunity would be just like gifting your potential customers to the competitors!
However, there’re some things you need to keep in front of your mind while optimizing for mobile devices, such as:
- Avoid pinchy designs
- Make sure to compress the images
- Try to use a search bar
- Stick with short content
- Avoid inserting too many pop-ups
- Incorporate attractive icons
- Keep your contact details in front of the users
- Consider the size and location of CTAs
- Don’t forget to test your site’s mobile friendliness!
If you have got an SEO-friendly domain name, or have worked super-hard on both off and on-page optimization, you need to make sure your site can load perfectly on the devices your customers are using. Else, your business would suffer a lot!
3. Offering More Features Would Do the Trick
One of the biggest and disastrous misconceptions about having a website is that adding more features can bring in new customers.
However, in reality, you might end up confusing the users by offering them a wide array of things that are not required at all! As a result, the website’s purpose would become harder to understand. And remember, you need to make things easier for your customers, not harder.
As per the experts of website development in Pakistan, the key to success is providing your consumers clear product details, its benefits, and how it works.
Want to know the must-have features of every business website? Here is the list:
- Captivating CTAs
- SEO-Optimized Blogs
- Live chat
- Logo and “About Us” page
- Attractive images (preferably of the products the business sells)
- Testimonials
- FAQ section
Depending upon your site, you can add more elements along with these important ones.
But, don’t mess up!
Just, keep your website as simple as possible and make sure it clearly delivers the idea of your brand without any hindrances.
For better understanding, have a look at the image below, and see what type of websites can win consumers’ hearts:
4. Just Having a Business Website is Enough!
Not to mention, without web development getting your coveted profits sounds really difficult.
But …
For Pakistani businessmen, just getting web development in Pakistan is not enough!
Yes, you read it correctly!
For running a successful online business, you have got to consider so many other factors along with creating a website. Such as the quality of your chosen web hosting services, content optimization, security, and many more.
Why? Here’re the reasons:
- Without keyword-rich content, search engines would not display your pages whenever someone browses your services.
- Low-quality or cheap web hosting would adversely affect your site’s performance
- Poor layouts might force the users out of your site
Just like, you would get top-class CCTV cameras, attractive interiors, and hire professional employees for your store-front, similarly, get your website everything that it needs. Like, web hosting that’s fast and secure, an SSL certificate, etc.
5. The Sub-Pages Don’t Receive Users’ Attention
That’s not true!
Indeed, the home page is the gate away of your business but this does not mean that the sub-pages don’t play the part.
Still, one of the most common questions we usually hear is that, “Can we leave our sub-pages unoptimized?
Well, the answer to this question is a big no!
Let us list down some solid reasons:
- Consumers walk through many pages of your site before purchasing just to check your credibility
- Optimizing every single page for SEO would help the search engines rank your site easily
- Different pages can rank for specific keywords and phrases
- Sections like, “About us”, “Blogs”, “FAQs”, etc., capture users’ attention and are critical for building customers’ trust
We all know that websites are for users and every page should provide information that the consumers are looking for. Apart from that, using relevant keywords is also important because without this your site would never rank when your niche’s services are browsed.
To get this straight, let’s take an example. Imagine, you’re selling hosting services in Pakistan, but instead of using keywords like, “WordPress hosting in Pakistan”, “cheap VPS servers” or “Dedicated hosting services in Pakistan”, you keep on using phrases like, “SEO services”, “e-commerce solutions in Pakistan”, etc.
Now, whenever the user would search about web hosting, your site won’t appear because unfortunately, you’ve not optimized for these keywords. Instead, it might appear in front of the consumers who want to buy SEO services or an e-commerce solution.
Building a website demands greater know-how of the latest trends, industrial practices, and a perfect strategical plan.
Further, to capture future leads and boost your sales, it’s really important to stay away from all the myths discussed above, whether you want to get web development in Pakistan or anywhere else!
So, don’t be fooled and look at the actual realities to let your brand experience the height of success!
