Have you ever visited a website that seemed like it didn’t want any visitors? Or a site that you felt like leaving before spending even a few seconds on?
While it may sound strange, some websites repel way more visitors than they retain. Some sites seem like they don't want any conversions, based on the user interface design. Worst of all, many reputable brands end up with such websites!
Unfortunately, most website owners think that their website looks great, even though it may have a poor user interface.
Does your website suffer from the same problem? Even if it did, how could you possibly know?
If you have the best web development services designing your website, then you’ll probably have a good user interface. Otherwise, you’ll be losing a lot of customers due to poor UI.
Read on for more details on UI mistakes that may be killing your sales- and how to fix them!
Common UI Mistakes
Fortunately (or unfortunately!), many websites make the same UI mistakes so it's quite easy to identify and fix them. So, which UI mistakes should you look out for?
Here are the top 6 UI mistakes that could be killing your sales:
1. Your Website is Too Cluttered
By far the most common UI mistake is adding too much information, pictures, or videos on a single page. Unfortunately, most designers think about what looks good from an artistic perspective, even though it may be bad for sales.
Adding more product pictures to your site may help create a visually appealing collage, but it won't help you with conversions. In fact, it may cause the customer to feel confused, and finding a specific product on your site will be a lengthy process.
If you have professional web development services designing your website, then they will ideally create a simple, yet visually appealing site. Unfortunately, not all artists are good at website design and development, so don’t let your artistic side get in the way of your sales.
2. Your CTAs Don’t Make Sense
Yet another major mistake that many website development services make is that they don’t optimize the CTAs for conversion. This is caused by website designers going to two extremes.
On the one hand, you have a CTA that is brightly colored, takes up most of the page, and looks ugly and salesy. If your website has this, then your designer placed too much emphasis on getting the customer to buy. Unfortunately, bombarding the visitor with CTAs will only make your website look unauthentic and will end up repelling customers.
On the other hand, you have CTAs that are almost invisible and hidden in the corner of a webpage. This is another extreme. If customers can’t find a CTA button, then your conversion rate will be extremely low.
When you hire the best web development services, then expect CTAs that are optimized for conversion.
3. Poor Navigation Systems
The navigation structure in your website isn't the same as a car's navigation system, but it works on the same principle. A car's navigation system aims to get you the best route to your destination. Similarly, a website's navigation system aims to get customers from the home page to the checkout in the most efficient way.
Unfortunately, many websites fail in this regard.
So, how can you improve your website navigation? It's quite simple.
Simply put yourself in the customer’s shoes and try to perform any sales-related action on your website. Ask yourself these questions:
- Is the "add to cart" button visible?
- Can you easily modify or change your buying preferences?
- How many steps do you have to go through before making a purchase? (The less, the better).
- Is it easy to search for specific products and can you save your preferences for later?
The best web development services will conduct website testing to see whether the UX design allows for easy navigation so your visitors always get the best experience.
4. Slow Loading Websites
The best user interface is designed to make your website as efficient as possible. But what if visitors don’t even get a chance to look at your interface?
If your site has a slow loading speed, then you’ll lose many potential customers before they even visit it. If you’ve chosen poor hosting services, then don’t expect your site to load faster. The best web hosting company will ideally provide hosting plans that match your website requirements, resulting in better loading speeds.
Good SEO experts will also recommend that you get the best hosting as it may affect your SEO score as well. So, if your website is performing poorly because of slow loading speeds, then it's time you choose a different hosting plan.
5. No Authentic Reviews
More than two-thirds of all customers prefer to look at reviews before buying a product or service. You may have noticed that most websites will have a “testimonial” or “review” section with five-star reviews and testimonials that make it seem as if the company is the best in the industry.
The problem is that most customers know that these reviews are fake. This puts off many people and gives the impression that your site is fake. The best solution is to provide links to authentic reviews from social media.
A 4.2-star authentic rating will get you much more customers than a fake 5-star rating, so don't fall into the perfectionist trap and prioritize conversion ratio.
6. Too Much Content
Having optimized content on your site is great, but too much content will simply kill your sales- even though it may be great for SEO.
In fact, Google’s latest guidelines prefer pages with more concise content that targets user intent. These will rank much higher than websites that simply stuff keywords.
If you have the best web development services, then it’s recommended that you choose a company that also provides SEO services as the two go hand-in-hand.
So, if you are thinking of creating a new website or improving your website’s conversion rate, then choose a reputable company that provides everything from web development in Pakistan to reliable hosting and SEO services.
This way your website will combine all the functions of great UI and your sales will greatly improve!
