Have you ever wondered the difference between successful multinational companies and unprofitable local businesses?
The answer lies in a good branding strategy.
Many popular brands have cultivated a brand perception and customer loyalty, leading to their outstanding growth. Nowadays, brand image matters more than your product or service value.
So whether you’re creating a new marketing strategy or building your website with web designing in Pakistan, focus on building your brand image to expand your business.
This guide will explain what branding is, why it’s important and what you can do to grow your brand in 2022. So, let's get started!
The Importance of Branding
For most businesses providing a product or service, there’s always competition. Some markets may have more saturated competition than others, but ultimately all businesses have to stand out from the competition in some way to be successful.
So, how do you compete with businesses that provide better products or services than yours? Or those that provide the same products at lower prices?
Good branding is the key to successful business growth. Furthermore, it can have a direct impact on your business’s revenue. A recent report on branding consistency showed that consistent branding could increase revenue by 33%. Consistent branding includes everything from web design to advertising and even customer support.
Therefore, the impact of good branding campaigns should not be underestimated. Many practical examples show that branding is more important than the product. Look at Coca Cola for instance. Blind tests showed that many people preferred Pepsi over Coke based on taste alone. However, when they are given the option between the two brands, most people will select Coke.
This doesn’t mean that you shouldn’t focus on quality services and product delivery! However, it does show the importance of a good branding strategy on your business’s success.
How to Improve Your Branding?
When considering branding, people often associate it with extensive advertising campaigns that demand significant financial commitment. Nevertheless, branding is achievable at various levels, with your customers playing a crucial role in shaping your brand.
So, how can you improve your branding campaigns? Here are 5 branding strategies that you can use to improve your branding in 2022:
1. Link Your Brand Image With the Brand Vision
Before you can design a brand image or determine your selling point, you’ll need to decide on a vision for your business. All your branding efforts will be linked to this vision. For example, if you want to be known as the premium quality brand in sports cars, then you'll have to align your brand image and product value with this vision.
Not having a brand vision is the primary reason for branding failures, as many brands try to create a branding image that doesn't support their brand vision.
2. Do Market Research
Once you’ve determined a unique brand vision, you’ll have to do market research on your target market, potential customer base, demographics, and competition. This will assess the feasibility of your branding campaign and help you know whether your branding is financially sound or not. You’ll also get an idea of the competition you’re up against.
For example, if you’re making a website through a company offering web designing in Pakistan, you'll first need to review your competitors’ websites to get an idea of the standard required for your website.
3. Choose a Unique Selling Point
Every brand has a unique selling point that differentiates them from other brands. Your selling point will also be behind the market segmentation. For example, if your USP is based on delivering better quality than the competition, you’ll need to make sure your branding is aligned with it.
Good branding is often based on trade-offs. For example, if your USP is based on delivering low-cost products, then your target will exclude people looking for quality products and services.
4. Choose Imagery that Fits Your Branding Strategy
Every brand has unique imagery, which is represented in the product design website design and logo design. For example, Coca-Cola is known for the distinct red and white colors on its brand. Studies have shown that red is associated with strong emotions and self-attractiveness, which is part of the reason why Coke’s advertising campaigns are so successful.
f you're involved in web designing in Pakistan, think about updating not only your logo but also your other brand visuals.
5. Align Brand Imagery Across Digital Platforms
Lastly, it's crucial to maintain consistent branding throughout different digital platforms. This includes brand perception and brand imagery. For example, if you’ve crafted a brand perception of a “premium quality brand,” make sure your website gives the same brand impression.
So, whether it's web design, advertising strategies, website performance, SEO, web hosting, or other forms of digital business promotion, keep a consistent branding image that you can build on for long-term brand growth.
Lastly, remember that even established brand images can be changed, which is why providing quality services and customer support is the best way to improve your branding.
