You might have spent hours and hours writing guest posts, but, unfortunately, they all get rejected, or they don’t get ranked.
Ever tried to figure out the reason?
As per the experts of SEO services in Pakistan, some fatal mistakes are the primary grounds for this failure!
Don’t worry because we’ve got you covered! Below are listed the biggest blunders you need to avoid while writing guest posts.
Ready?
So, let’s get into this…
8 Reasons Why Guest Blogging Isn’t Working for You
Posting blogs for other websites is indeed one of the best ways to improve your SEO and build your brand’s image online. However, if done wrong, it can not only affect your SEO campaign but also harm your brand’s reputation!
So, better watch yourself and avoid committing the mistakes listed below:
- Working Without a Strategy
- Submitting Low-Quality Content
- Targeting the Wrong Sites
- Not Linking to Your Website
- Trying to Use the ‘Sale-On’ Tactic
- Using the Same Guideline
- Not Writing a Perfect Pitch
- Ignoring Proofreading
1. Working Without a Strategy
Successful guest blogging starts with a strategy!
Remember, you need to know where you’re heading and what you want to achieve within a certain time period. Ask yourself a few questions, such as do you want to receive traffic on specific landing pages or are you looking forward to building brand awareness?
Before even getting started, write all of your goals and make sure they’re super-specific. Once done, create content that primarily focuses on one objective.
Like, if you’re writing anything related to SEO services in Pakistan for attaining more traffic, then use the link-building strategy throughout your content. This would help the readers discover your site easily.
Working without clear objectives is akin to aimlessly driving without a destination, squandering both time and resources. Therefore, when contemplating writing a guest post, ensure that you have defined goals in mind.
2. Submitting Low-Quality Content
Many business owners don’t take guest blogging seriously. As the articles are not going to be published on their own business website, so why submit pro-level content?
Don’t forget, whatever you post on other sites represents your brand, and writing poor blogs can ruin your entire reputation.
Publishers would only consider your posts if the articles are providing some valuable information to their readers. Hence, discover your audience’s needs beforehand and check what type of content they want.
Wondering where to find your users’ queries? Here’re some options:
- Check out the online Q&A platforms
- Take help from Google’s suggestions
- Conduct surveys
Apart from all that, don’t assume that SEO services are dead because SEO is still alive! Thus, conduct keyword research and learn which phrases are worth adding to your content.
Want a secret tip of the top SEO services in Pakistan? Choose topics that are not easily available on the internet! Readers love innovations and blogs with new information usually get more traction. Along with all this, keep following the top SEO trends and tips to writing top-notch blogs.
3. Targeting the Wrong Sites
Imagine, you wrote pro-level blogs and published them on websites that are not even ranking for your niche’s services. Don’t you think that such guest posts would be left unclicked?
Of course, for your articles to appear in front of the right audience, choosing websites that already rank for the target keywords is important.
Let’s suppose, you’re running a web development agency in Pakistan, then make sure you only hit the blogs that are already ranking for keywords, i.e., web development services in Pakistan. In this case, it’s better to stay away from the websites selling web hosting or SEO services in Pakistan.
However, to find the right publishers you’ve got to conduct some researchers. Use online SEO tools to get a clear idea of which sites rank for specific keywords. It’s highly recommended to reach the ones that already receive a plethora of audiences and enjoy an excellent reputation in the industry.
4. Not Linking to Your Website
Even if you’ve written a top-notch blog but with a poor linking strategy, your guest posts are not going to be published at all!
Remember, links are the important factors of ranking. But, using bad links might penalize your site on Google search results.
Hence, use the anchor texts wisely! The trick is to highlight certain keywords and add inbound links to them. 
However, don’t insert too many links. As per the recommendation of experts of top SEO services in Pakistan, one or two links are more than enough for a guest blog.
Here’re the types of anchor texts you can consider while writing a guest post:
- Exacts match: Add the same phrase for which you want to rank
- Partial match: Use keyword variations
- Branded: Insert the brand’s name
- Naked links: Simply add URLs
- Generic: Use phrases, i.e., click here
Anchor texts’ length is not limited to specific characters, still, it’s best to use concise ones. For instance, if you want to add a link on “here’re the 7 steps to finding the best SEO company in Pakistan?”, then reduce it to “7 steps to finding the best SEO services in Pakistan” or anything like that.
5. Trying to Use the ‘Sale-On’ Tactic
Bloggers who keep on talking about their brand’s services throughout the post can never receive the publisher’s attention.
Don’t forget, guest blogs shouldn’t be based on “sale-on-technique”. As mentioned earlier, submit articles that are enriched with startling facts that provide some valuable information to the readers and further solve their problems.
To help you out, we’ve got some tips for you:
- Divide the entire content into headings and paragraphs
- Follow the copywriting rules
- Answer a few question in your blog
- Add relevant keywords but don’t overstuff
- Don’t use the terms like, “we provide…”, “our services are the best…”, etc.
- Avoid plagiarism and make sure you add attractive images
Further, follow the tips for increasing organic traffic and avoid repeating the same sentence/concept frequently.
6. Using the Same Guideline
This is one of the huge mistakes business owners usually commit without even realizing that’s a blunder!
There're a plethora of publishers out there and everybody has their own objectives. So, if you keep on writing posts while focusing on just one pack of guidelines you might wear them out!
Hence, do some digging and find out what kind of content your chosen publisher uploads on his/her website. Here are a few types:
- Long-form blogs
- Webinars
- How-to-do guidelines
- Infographics
- Case studies
- White paper
- E-books & reports
- Podcasts
- Newsletters
Jump into your publisher’s website and read a few articles to discover the tone and type of their blogs. Research again when writing the next guest blog to make sure you don’t miss a single point.
7. Not Writing a Perfect Pitch
Among all the pitches, the ones that start with “Dear Sir” are rejected!
This signals that the blogger has not researched well enough about the company because he doesn’t even know the name of the owner! The publisher would assume that you just want to get your posts published without respecting their goals.
You need to consider the fact, that guest blogging is a long-term relationship and owners only shake hands with the bloggers who are familiar with the publisher’s organization.
To help you out, we’ve listed some tips on how to create a heavy-hitting pitch provided by the experts of SEO services in Pakistan:
- Keep your pitch precise and short
- Read their “About Page” for more information
- Find out the right person to whom you can write i.e., the editor
- Don’t copy-paste the same message for different blogs
Here is an example of a perfect pitch format you can use for your guest blogs:
8. Ignoring Proofreading
Proofreading is usually ignored by most of the bloggers out there. But don’t forget, one single mistake would lead the publishers to believe that you’re not a reliable writer.
No matter, whether you’re drafting your blogs yourself or with the help of the best SEO services in Pakistan, read the entire content carefully before final submission.
Don’t worry if proofreading sounds like an overwhelming task for you, because with the tips listed below, you can easily do it with much less frustration:
- Read from the last paragraph to the first paragraph
- Proofread for one type of error at a time
- Take a break after finishing the article and then start reading it again
- Ask some trusted friend to highlight your mistakes
- Readout aloud and remove the irrelevant parts
After highlighting all the factual/grammatical errors, write them on a separate page, and make sure you don’t repeat them in the next articles.
Guest blogging can help you get incredible profits, quality backlinks, and even prospective customers, but only if you avoid all the mistakes discussed above!
Do, you want to do guest blogging like the experts of SEO services in Pakistan are doing? Then better pay attention to the slightest details and make sure you stay away from all the writing and SEO mistakes!
