We all know that a business website without an audience is of no use!
And, guess what? Getting organic web traffic is one of the biggest challenges business owners face today.
With the help of some tips and practices, you can easily bring more traffic to your site. To help you out, we’re going to break down 7 steps to increasing organic web traffic.
So, let’s get into this…
7 Easy Steps to Driving More Clicks to Your Site
What if we say that you don’t have to appear on the top of search results in order to receive more web visitors? Wait… is this even possible? Why not?
Here’re the steps to increasing organic web traffic even if you don’t rank on the top page:
- Craft Key-Word Rich Blogs
- Write Heavy-Hitting Title Tags
- Prioritize Long-Tail Keywords
- Draft a Catchy Meta Description
- Say Hello to Featured Snippets!
- Go for Descriptive but Clear URLs
- Stay Super-Active on Social Media
1. Craft Key-Word Rich Blogs
Once you’re done with domain name registration and website development, you need to focus on creating world-class blogs.
Imagine, if your website could not appear on SERPs whenever a user searches your products? In this case, your site won’t receive any traffic no matter how much you have spent on it!
To rank on top of search results, you need to add a bundle of keywords. And, this is where blog posts come into play!
With fresh keyword-pivoted content, you can not only outrank the top position on SERPs but also develop good customer relationships by introducing your business and services from the comfort of your online store. Isn’t it amazing?
Don’t forget that the key to creating successful blogs is to follow a standard anatomy, as shown in the image below:
During all this process, you’ve got to follow the top SEO trends and avoid all the SEO mistakes. Apart from that, make sure your posts are creative enough that can potentially captivate your user’s attention throughout the entire blog. Only this can help you grab more users and further convert them into passive customers!
2. Write Heavy-Hitting Title Tags
While focusing on blog posts, how can one forget title tags?
These tags are what brings readers to your blog post! From here the user would decide whether to click on your page or not!
Title tags are not only important for your users but are also crucial for your ranking. Search engines i.e., Google can easily find your website if you add the perfect title tags.
Wondering how to create a heavy-hitting title tag?
Well, for this you need to make you follow the practices mentioned below:
- Use 50-60 characters long title tags
- Optimize for SEO by putting in the most relevant keyword
- Try to avoid stops-words as much as you can i.e., but, or, so, etc.
- Be creative and use strong action words
- Come up with new titles instead of copying other headings
For instance, if you want to write a blog on the importance of website development in Pakistan, then better stick with a title i.e., “11 Reasons Why Web Development is Crucial for Your Business” or anything like that.
Titles such as, “The Only Reasons Why Your E-commerce Website is Not Selling”, etc., tend to receive more clicks as compared to the general headings.
3. Prioritize Long Tail Keywords
If you believe that just publishing simple content is enough to drive traffic, then think again!
Don’t forget, optimizing the content for search queries is much more important than just uploading your content. It helps the search engine crawl your website easily whenever a user types your niche’s keyword.
So, let’s talk about the most important thing that should be enlisted on top of content optimization, “long-tail keywords”. These can be defined as three or four-word phrases that your target audience types on search engines.
For instance, a user willing to buy web hosting packages would usually type “web hosting services” or “dedicated web hosting” instead of just writing “web hosting”. This clearly indicates that the person wants to make a purchase decision. And by this simple trick, you can easily hit them up.
But, are you struggling to come up with your niche’s keywords? Don’t worry, here’re some tips for you:
- Checkout Search Console Report to see the top ranking keywords
- Get help from “people also ask for” section
- Utilize keyword research tools i.e., Soovle, etc.
In case, this all sounds like a huge hassle for you, then we highly recommend hiring the best SEO company. They’ve got a team of SEO experts that can manage everything without having you to jump into this entire procedure!
4. Draft a Catchy Meta Description
Ready with your content? Great! Now, you’re ready to focus on how to get clicks on them.
One of the best ways is to craft a compelling meta description.
It’s just like a summary of your blog. For instance, if you type “what is WordPress hosting”, Google would show relevant title tags along their meta descriptions as shown below:
You see? Meta descriptions appear on top of the SERPs. This proves that you cannot ignore them at any cost!
Thus, focus on creating keyword-rich meta descriptions. But, don’t exceed the character limit (that is 40-50). Keep them precise but make sure they can potentially provoke your readers to click on your page.
5. Say Hello to Featured Snippets!
Snippets are one of the startling inventions of Google, yet pretty complex to master!
To get this straight, have a look at the image below:
You see? From all the websites, only a site with a snippet got the privilege to rank on top. This is one of the major reasons you need to work hard on it!
But, unfortunately not all website owners could rank for snippets! That’s because they keep on committing some huge blunders without even realizing that they’re at fault. So, if you don’t want to fall in this category then better follow the tips below:
- Stick to one major question by using how, what, etc.,
- Answer more relevant questions within your blog
- Use short and precise answers
- Try to add questions into the headings
- Divide your content into paragraphs, bullet points and sub-headings
- Organize your data with the help of tables
- You can also use FAQ schema
- Add table of content plus anchor links
Nothing can stop a post from ranking for snippets if it’s enriched with the above features!
6. Go for Descriptive but Clear URLs
URLs are the part of the website that usually don’t receive much of the marketers’ attention.
Don’t forget that, your URL represents your entire business idea. And, ignoring them means allowing your users to judge your brand’s credibility on their own, based on whatever URL you’ve chosen.
Look at the URL below:
https://www.webhostinginpakistan.com/all-hosting-servers/product/3221/
Did you get anything? We bet, it would have taken a bit of your struggle to understand the whole point of the above URL.
Now, look at this one:
https://www.webhosting.com/dedicated/VPS/servers/
This one looks much better! Isn’t it?
You need to accept the fact, that users are eager to find a solution in just seconds, and wasting their time through complex URLs can lead them away!
Apart from that, difficult URLs don’t receive clicks even if they start appearing on top of search results!
Thus, if you don’t want to alienate your potential customers then focus on creating a perfect URL. Make sure you also grab an SSL certificate to improve your website’s security.
But, don’t forget to optimize your website for better speed. Whether, you want to run your website yourself or with the help of web hosting services, you need to make sure it loads at an incredible rate within 2-3 seconds.
7. Stay Super-Active on Social Media
For the marketers, who’re serious about reaching more customers, social marketing can do wonders!
You don’t have to spend a fortune on traditional marketing. Instead, you can easily reach global customers on a low budget and even for free!
For this, you need to devise a marketing plan with the help of the process depicted in the image below:
Once you’re ready, start posting amazing content regularly. Just focus on platforms where your target audience is scrolling. Remember, investing on social sites where nobody is interested in your content won’t bring you clicks no matter you keep on marketing for the next decades!
Even if you don’t appear on the front page of search results.
Even if you don’t want to wait for months to rank on top.
Still, with the help of the above tips and practices, you can easily drive organic web traffic to your business website or e-store. So, what are you waiting for? Get the best website development or e-commerce solutions to help your brand grab worldwide attention!
