Who says growing a business is easy? First, you need to have a viable idea, explore a good niche, set a reasonable budget, and still you can’t be sure of its growth.
Many startups fail to create a good online presence because they often overlook the importance of working with a reliable SEO agency in Pakistan and following the top marketing strategies.
If you are also struggling to scale your business to 6 figures, these proven strategies can help you determine where to invest your energy to get the better return on investment (ROI).
Strategy #1: Know Your Unique Value Proposition (UVP)
One of the most important steps in marketing is to determine your UVP. This is essentially knowing why you are different and better than your competitors.
Why do customers choose to buy from you? How can you help them? If your UVP is powerful, customers will hardly care about reading about your product or just pull the trigger and buy from you.
For instance: if you provide SEO services in Pakistan, your UVP can be “we help you rank your business on the first page in every niche”.
Your UVP should reflect everything you do - from the way you communicate with customers, to what your product or service is, to how you adjust your pricing.
Once you have this understanding, it will benefit every other aspect of your marketing.
Strategy #2: Know Your Target Customer and Know Them Well
Once you understand your UVP, you should know who your ideal customer is.
Your ideal customer is the person who can benefit most from what you are offering, and will likely take the steps to purchase your product or service.
Here are a few questions to help you determine your ideal customer:
- Who is buying your products or services?
- What are their demographics?
- What problem do you solve for them, and in what way?
- Are there any particular trends or shifts that affect who they are and what they want?
For example, if you are a web hosting company in Lahore, your ideal prospects are small businesses that are just starting to establish their online presence.
By knowing your ideal customer, you can better tailor the way you communicate with them to help them understand why your hosting service guarantees 99.9% uptime and proactive customer support. You can implement a mutli communication contact center for providing customer support in different aspects.
This exercise will help you determine how to get in front of your potential customers.
Strategy #3: Know Your Competition
If you are not facing any issues from your competitors, you have not grown enough in your market yet. To market successfully, it is important to have a strong understanding of your competition.
You must have a complete understanding of your competitors to beat them in the race. These questions will allow you to better position your business.
- Who are you competing with?
- What makes them competitive?
- What do they offer that you don't?
- How do they engage with the audience?
Knowledge of your competition will give you an insight into how to communicate differently from them, stand out from the noise, and position yourself as a leader in your industry.
Additionally, it will help you understand what your competitors are doing to market themselves. This is valuable information for outranking competition altogether.
Strategy #4: Stay Relevant to Industry Trends
It's important to stay current with the trends in your industry to determine where opportunities lie for your business.
Trends in technology, customer preferences, or even legislation can affect your industry and the most effective marketing strategies.
You can get the latest insights about your industry from Google trends and personalize your marketing strategies.
For instance, if you follow Google trends religiously, you can keep your customers abreast of the latest web development trends and more related information.
Google trends help you in the following possible ways:
- It will give you direction on how you should plan your marketing.
- It will help you to position your business in a way that is different from competitors and communicates what makes you unique.
- It helps set apart the current trends that may affect your industry.
- It helps you know who your ideal customer is so you can communicate with them in the best way.
Strategy #5: Use Social Media
If you don’t have social media profiles for your business, you are missing out on a great audience.
Facebook, Twitter, Instagram, and Pinterest are the most effective gateways to engage your customers.
It's important for SEO agencies to use social media not only because it is free but also because it represents authenticity.
Companies that are authentic are usually more successful because they have built trust with their audience.
Social media is also a great way to grow your follower base by communicating what's important to you and your brand, who your ideal customer is, and even how other people in similar businesses are advertising themselves online.
This information can be used to help you improve your marketing efforts.
Small businesses are likely to gain insane value from social media if they only spend 6 hours or more a week to engage with customers.
Social media also plays a role in e-commerce businesses by helping drive sales, track customer engagement, and capturing leads (which can then be turned into customers).
You also get to understand what are the possible ways to attract your customers to business with you.
Strategy #6: Leverage Influencers
Influencer marketing is a strategy that helps you grow your audience and reach by getting advice and word-of-mouth referrals from people your customers actually trust.
These influencers don't typically need to be celebrities and may even come from completely different (but similar) industries.
For example, if you run a food blog, you could work with a local yoga instructor who teaches healthy eating and cooking classes.
By working with influencers that have a good following, you can establish yourself as an expert in your industry while getting the word out about your brand to an audience who trusts them—and is more likely to be interested in what your business has to offer.
Some of these influencers will be more willing to work with you depending on how unique your product or service is, so it's important to be open and communicate why you think they should work with you.
As far as working with these influencers, there are several different ways this could split up.
It might be in the form of an endorsement, where they tell their audience to engage with you on social media and possibly even include a link to your site.
Other times, you could opt for an affiliate-style partnership by offering discounts or freebies in exchange for referrals.
Strategy #7: Offer Great Customer Service
The success of your company's marketing directly depends on the success of your business. If you are not meeting customer needs, then no amount of successful marketing will keep them engaged.
Offering great customer service is more than just answering questions and fixing issues quickly; it also means anticipating what customers might need and proactively offering them help.
For example, if you are a web hosting company in Pakistan, offering proactive customer support is necessary to build a good relationship with your customers.
When you show that you care about your customers' experience from beginning to end, they are more likely to be engaged and satisfied with what you offer.
Strategy #8: Use Easy-to-Understand Language and Visuals
If your marketing materials use confusing jargon or visuals, it can be difficult for customers to understand what you are offering.
This could result in a poor experience, which results in a lower rate of conversion and less engagement overall.
Include visuals that simplify what you're saying or explain, it's probably not going to draw in the audience you want.
Take a look at your website and see if any areas might confuse your customers.
Is there too much information?
Are all the features of your products clearly explained?
Have you highlighted what makes your business unique in an effective way?
Strategy #9: Be Optimistic in Your Marketing Materials
People want to work with a company that they can trust their budget with. That means when you promote your products and show off what you have to offer, it's better to be optimistic than pessimistic.
When you create your marketing materials, make sure they are easy to understand by the majority of your target audience.
Marketing materials should always be helpful and easy to understand, so when people see them, they know exactly how it will benefit them or solve their problems using your product or service.
For example, if you are using vocabulary in your content that is difficult to understand for a common man, many of your potential customers will simply ignore your content and move to your competitors.
Also use relevant keywords, so people can find your business when they are searching online.
Don't use negative language against your competitors; it might discourage customers instead highlight why you are better
Find out what sets your company apart from other similar businesses, and show that value in your marketing materials without being too pushy about it.
When you market optimism, it's more likely to gain customer trust and loyalty.
Strategy #10: Creativity is the Key to Successful Marketing
No matter what business you own, there are always new ways to market your products or services. As technology changes, so do marketing strategies.
That means if you want to stand out in the crowd, it's a good idea to think outside the box and get creative with your marketing.
Do competitor analysis in your niche and see what they do for their marketing. You can also look online to find new ideas or inspiration.
Don't copy someone else's strategy, instead, use it as a guide and make sure you can offer something customized and unique to your customers.
If you are looking for creative ideas, try to think about the kinds of products or services you offer and what could make them unique.
Consider how your business can solve a problem that others might not be able to solve as well.
The more unique your strategy is, the more likely it will work because it hasn't been done before.
For example, if you are an SEO company in Pakistan, you can highlight some case studies about how you ranked businesses on the first page of Google to attract businesses to hire your services.
However, no marketing strategy is complete. You only get better with trial and error.
When you follow these strategies, chances are you will better connect with your audience and scale your business.
