Reana.pk was operating an eCommerce marketplace in the highly competitive cosmetics niche but lacked a structured SEO strategy. This put them at a major disadvantage because their competitors had already established a strong digital presence. Competition had capitalized on commercial intent-based keywords, optimized content marketing, and technical SEO to solidify their dominance. For example, platforms like BaGallery employ powerful targeted SEO tactics and social media marketing to dominate search engine rankings and capture market share. Without a comprehensive SEO plan in place, Reana.pk was struggling to gain visibility, resulting in lower organic traffic, minimal online engagement and losing potential customers.

Before going into action we spent some time in comprehensive analysis of the online cosmetics industry in Pakistan. This allows us to create a data-driven strategy based on actual facts. We conducted in-depth research into Reana's unique selling propositions (USPs) to highlight their competitive edge. Our competitor analysis went beyond surface-level research, focusing on identifying strengths, weaknesses, gaps in the market and missed opportunities in their digital strategies. With these insights, we tailored an SEO strategy designed to capture low-hanging fruits, such as untapped keywords and market segments. From there, we systematically scaled efforts to secure a larger market share for Reana’s sustainable and consistent digital growth.