- Improved User Experience (UX) Design
- Content Management System Migration
- Responsive Design Implementation
- On-Page SEO Optimization
- Analytics Integration
Packages Group’s Website Transformation with WordPress
About
Packages Group Limited is a proud member of the Packages Group Company. It is at the forefront of responsible packaging solutions in Pakistan. As a leader in the corrugated packaging market, Packages Group Limited delivers high quality packaging options with the largest Renewable Packaging facility in the nation. By combining advanced technology with eco-friendly practices, Packages Group Limited empowers brands across various sectors.
Problem & Challenges
Packages Group faced several critical challenges that necessitated a comprehensive website transformation using WordPress. The website was outdated which hindered user experience, resulting in high bounce rates and low engagement. Moreover the site was virtually unusable on mobile devices. The existing content management system was cumbersome and inefficient which made it quite difficult to implement timely updates and optimize for SEO. Additionally, the absence of clear navigation and an information hierarchy confused visitors.
Our Approach
We did a thorough analysis of the existing website infrastructure to assess factors such as load times, responsiveness and user engagement metrics. This analysis provided critical insights into the technical limitations that were affecting the site’s performance. We then migrated the site to WordPress for speedy content management and extensive plugin ecosystem. Then a mobile-first design strategy was implemented for optimal user experience across devices. Finally we established a routine content update schedule to maintain an active online presence that adapts to industry trends.