Websouls Research
Insights: original research on the business web
We measure things about the web that nobody else does — how many businesses have a website, how good those websites are, and how markets compare on identical instruments. Every study is openly documented, with its limitations published.
Published research
Business Web Index · Pakistan · 2026Read the Index →
The Pakistan Business Web Index 2026
The first nationwide measurement of how many Pakistani businesses have a website — and how good those websites are — benchmarked against India, the UK and the US.
19,183businesses measured
51cities
4countries compared
More studies in preparation
The Hosting Index — 24 years of domain survival — and further editions of the Business Web Index across new markets are in development. They will appear here as they publish.
