SEO has always remained one of the significant marketing channels. This is why SEO services in Pakistan and across the globe receive a considerable amount of attention.
You might have heard people advising you to stop wasting your efforts on SEO optimization because according to them it is dying. But is that so?
No! SEO has just evolved!
Google’s algorithm is usually updated more than once a year. This updates the search engines and introduces new trends. And, without keeping an eye on the top SEO trends, ranking your website on top of Google’s search results sounds almost impossible.
So, better not mess with your web traffic and adopt these trends as soon as possible!
Let’s jump in and discover the top SEO trends of 2021…
Top 6 SEO Trends of 2021!
Whether you’re running an e-store or a business website in Pakistan, you need to stay updated and adopt these new SEO trends if you really want to boost your website’s ranking!
Here’re the top SEO trends of 2021 with tips on how to implement them:
- Voice Search
- Lengthy Content
- Featured Snippets
- Video Content
- Image Search
1. Voice Search
Voice search technology has significantly progressed with the arrival of Google Assistant and Amazon’s Alexa etc. With this, it is receiving more popularity! You would be surprised to hear that 27% of internet users are utilizing voice search on their mobile phones!
To upgrade your voice search, conduct a research on your niche’s keywords. Recognize longer expressions that individuals use in ordinary discussion. Voice search tends to do better with more natural-sounding expressions.
However, when people type they use short phrases. For instance, if a user wants to search “Best SEO services in Pakistan”. He would write this phrase as-it-is on the search engine but elongate it while uttering in the voice search i.e., “list down the best SEO services in Pakistan” etc.
Voice search optimization would keep on growing as more individuals are opting for it. This is why it is predicted to be one of the top trends of 2021. Thus, ignoring voice search means throwing your investments out of the window!
2. Mobile-Friendliness
As per the new research, nearly 73% of internet users would browse through mobile phones in the next four years. With this surprising ratio, if your website could not load on mobile phones, you would miss a steady stream of audience!
If you want to stay ahead of the pack, make sure your website loads on both smartphones and laptops. Because, if your website could not greet your users well, they are probably never going to buy!
How to make your website mobile friendly?
- Use responsive web designs
- Redesign your pop-ups for mobile
- Hire the best web hosting company
- Enable AMP (Accelerate Mobile Pages)
- Try to buy a mobile app
- Grab an SSL certificate
- Use buttons that can be easily clicked
- Incorporate typography
- Add keyboard Triggers
- Don’t use buttons that barricade the content!
And, to make sure your website can run effectively on mobiles, you can test it on different software like Google’s free mobile Friendly test.
3. Lengthy Content
Guess what? Lengthy contents receive three times more clicks! Further, four times more shares and tons of back-linking! Which ultimately uplifts the conversion rate!
Have you ever imagined that just blog posts can bring you this many advantages?
Gone are those days when you could easily grab a huge amount of audience with just 800 to 1000 words. Now, you need to focus on creating long content of around 2,000 to 3,000 words.
But, are lengthy contents enough to help your website stand out? No!
If you keep on stuffing your blogs with irrelevant information and boring content, your users will return! Much worse? They would head towards your competitors!
Remember, your posts must maintain quality. And, your writing style should potentially attract your users for keeping them engaged.
How to Create High-Quality Content?
This is where the real challenge comes into play!
Drafting content that can attract users is not easy. Unless you follow some tips and practices. Here is how you can create pro-level contents:
- Go for the topics your target audience is looking for
- Insert your niche’s keywords without irrelevant stuffing
- Create a structure of your blog
- Divide it into main and sub-headings
- Use catchy titles
- Keep your paragraphs short
- Add jaw-dropping stats
- Add internal and external linking
- Draft a precise meta description
- Proofread it
But, what if we say that you can save yourselves from this long procedure? How? Just get the best SEO services in Pakistan, if that’s where you’re located. And let them design perfect contents for your website without having you jump into this complex process!
4. Featured Snippets
Featured snippets rolled out in 2017 and can help you gain prominence easily! Bonus point?
They’re short and you can easily steal a huge amount of traffic from your competitors!
When you type something on Google, it shows tons of results and somewhere on the page, you would find a box providing short information. That’s called a snippet!
These snippets are regularly organized as a Q&A, brief list item, or how-to direct. They might also include star-based surveys, item costs, and other similar types of information.
However, to create snippets, focus on your niche’s keywords that provides in-depth answers to specific questions. Try to add Q/A to your websites. This way you can easily rank for snippets because your website would be addressing the users’ queries.
Keep in mind, your snippets should help your users discover easy and simple answers to their questions. For this, the best SEO services in Pakistan can help you draft perfect content that can be published for snippets.
5. Video Content
Video content will be the king in the coming future!
There are millions of users on YouTube publishing content regularly! And, more than 6 billion videos are watched on a daily basis! Still, if you’re not prioritizing video content, then it’s time to get started!
90% of the consumers accept that videos help them to make their purchase decision.
Tips on Creating Video Content
Ready to follow this latest trend? Follow these tips:
- Start publishing video content on your website along with social sites such as YouTube, Twitter, etc.
- Use video templates and save your time
- Divide your content in different parts
- Include powerful and attractive Call-to-actions (CTAs)
- Don’t be afraid to use music in your videos!
- Stay informative and creative
- Keep them short and focus on SEO-optimization
- Record interviews with leaders and experts for instant attention
- Try to avoid the selling technique
- The first few minutes are very important. Hence, try to build-up curiosity in the very beginning
- End it on a high note!
Now let’s talk about where to place your marketing video on your website? As per the experts, the home page is the ideal location for this type of content.
Placing your video right in front of your audience would help them understand your services without roaming from one page to another. This would enhance the user’s experience. Apart from that, you need to check out which social platform is more trending among your target audience.
6. Image Search
If you want the web traffic to land on your website, then start incorporating image search!
With the incredible progress in technology, the search engines are also changing. A few years back we used phrases for browsing and today we have voice search.
What about the future?
The future would be of image searches! With this, the consumers can insert an image to buy products, get information, and much more. This shows that your product and services should appear whenever the user uses the image search option.
To improve your image search, use high-quality pictures, and don’t forget to optimize the file names as per your area's keywords. Whether you’re running a business website or an e-commerce website, this feature must remain on top of your priority list
Make use of buyer’s intent keywords and add them to your site map for better ranking.
New & Upcoming SEO Trends in 2025
The SEO space in 2025 is unrecognisable from just a couple of years ago. With the spread of AI-powered search, privacy-first marketing and multi-platform visibility, brands have to keep moving at breakneck speed to remain in the game.
Here are the SEO trends that will matter most in 2021.
AI Overviews & AEO (Answer Engine Optimization)
Google’s fresh AI Overviews (or Search Generative Experience) finally serve condensed answers, boldly to the search page, faster before a man clicks over to a website.
However, to stay visible, Marketers need to start following their audiences by focusing on Generative Engine Optimisation (GEO), where they customise content with structured data, relevant search results (long-tail organic searches), and credible experts to bag a featured snippet in an AI-generated response.
E-E-A-T: Experience, Expertise, Authoritativeness, Trustworthiness
Google has upped the stakes of its ranking signals by introducing a new “E” term to the classic E-A-T model: Experience.
First-hand experience, author bios, and authenticity also rank higher than generic AI-generated howlers now.
Core Web Vitals 2.0
Website speed now is not just about load time. With Core Web Vitals 2.0, Google now quantifies responsiveness, input delay and page experience.
Fast, responsive and user-friendly sites are rewarded with greater visibility, so technical SEO is more significant than ever.
The Rise of Zero-Click Searches
Featured snippets, panels and AI-driven responses lead far more searches to end directly on the SERP.
This transformation also means SEO is no longer about earning clicks, it’s about owning your visibility, brand and responding to user intent immediately.
Topic Clusters & Content Hubs
Topical authority is what 2025 SEO is all about. Rather than chase one-off keywords, websites today are building content hubs, pillar pages surrounded by detailed subtopics.
This enables search engines to recognise depth of expertise, enhancing rankings and experience.
Privacy-First SEO
As third-party cookies are disappearing, brands are increasingly leaning on first-party data such as email lists and CRM data and user consent-based tracking.
Trust and transparency are now major ranking factors for websites that require user data.
AI-Powered SEO Tools
Keyword research, schema markup and internal linking - AI tools are revolutionising the way we do SEO.
Today, it's the Surfer SEOs and Jaspers and even ChatGPTs of the world that marketers have at their disposal to analyse competitors, optimize content, or other repetitive SEO work as quickly as humanly possible.
Other Search Engines and AI Assistants
Search isn’t just for Google anymore. Now ChatGPT, Perplexity AI, Brave Search and even TikTok are the places users are going to for quick answers and discovery.
And that means brands need a multi-platform SEO strategy, one that covers the traditional search engines, but also the conversational ones.
SEO Trends Comparison: 2021 vs 2025
Here is how the SEO trend takes over 2025, what’s new and what we have left behind:
| SEO Aspect | 2021 Trends | 2025 Trends |
|---|---|---|
| Voice Search | Gaining popularity, focusing on natural, conversational keywords. | Now part of multimodal search, users combine voice, image, and text. Queries are longer, context-aware, and AI-assisted. |
| Mobile-Friendliness | A must-have for rankings; emphasis on responsive design and mobile usability. | Evolved into mobile-first indexing with advanced Core Web Vitals 2.0 — speed, layout stability, and responsiveness are critical. |
| Lengthy Content | Longer blogs ranked higher; keyword density mattered more. | Quality over quantity — Google values experience-based, authoritative, and first-hand content following E-E-A-T principles. |
| Featured Snippets | Key to zero-click traffic, displaying short answers on top of results. | Replaced or merged into AI Overviews — Google now shows AI-generated summaries directly on the search page. |
| Video Content | Growing in importance — YouTube SEO and embedded videos boosted rankings. | Short-form videos dominate (Reels, Shorts, TikTok). Optimized, captioned, and context-rich videos enhance discoverability. |
| Image Search | Traditional keyword-based image SEO using alt tags and filenames. | Transformed into Visual Search — users search by uploading photos (Google Lens, Pinterest Lens). Visual optimization is essential. |
| Data & Privacy | Depended heavily on third-party cookies for targeting. | Shift to privacy-first SEO — focus on first-party data, transparency, and user trust. |
| Keyword Strategy | Targeted specific keywords for rankings. | Focus on topic clusters and content hubs to build topical authority. |
| SEO Tools | Manual optimization using standalone tools like Ahrefs or SEMrush. | AI-powered SEO tools (Surfer, Jasper, ChatGPT) automate research, content, and audits. |
| Search Platforms | Primarily Google-driven. | Diversified — users now search on ChatGPT, Perplexity, TikTok, and Brave Search alongside Google. |
Pro-Tip: Get Reliable SEO Services in Pakistan
Every business owner has to manage so many things in one go.
This is why handling SEO-optimization for your website might sound like a burden. But, this doesn’t mean that you should start ignoring it. Instead, get the best SEO services in Pakistan.
Why?
Because their field experts offer you excellent services. With the help of which you can rank on top of search engines. This proves that investing in the best SEO agency is worth it!
But how can you find your ideal SEO company in Pakistan? Before partnering up with any of the SEO company, checkmark all the qualities listed below:
- Reliability and trustworthiness
- Good industrial reputation
- Excellent customer reviews
- Customer support
Make a well-thought-out decision and choose the one that can meet both of your present and future requirements.
SEO optimization never died and is still alive!
You can easily start ranking on top of search results if you follow all the tips and practices we’ve discussed above. Or simply get help from the best SEO services in Pakistan.
Because the success of your online business highly depends upon the ranking of your website!
